One route, one channel
Apparently they have installed televisions on the buses and Los Angeles now, and they play the glory of advertising that is the Transit Television Network. As if the small poster advertisements were not enough reinforcement of the demographic (beyond just riding on the bus), now apparently you get to see lots of ads in the full technicolor glory for new credit, bad credit, etc. Maybe one day Los Angeles will have a larger socioeconomic spectrum on its public transit. Maybe.
They had televisions on the double decker buses in London, but they were mostly closed-circuit camera displays, so you can see what was going on in the rest of the bus. I think they occasionally showed other things, but I was too busy looking out the window when I was last there.
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csa | 2:19 PM |
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There were digital TV broadcasts on many SBS transit buses in Singapore starting around 2002-2003, when I lived there. Showed regular programs on a dedicated chnanel, mostly Singaporean sitcom reruns. The reception was lousy at first but then once some of the kinks were worked out, it got better. I have no idea if it is still showing.
I'm a bit mystified by the ads shown in between aggravating news headlines (just the first sentence or two, so many are incomprehensible) in Milwaukee. Apparently the bus-rider demographic is involved in lawsuits. Either "if you've suffered from [horrible problems] and taken [name of drug], you may be able to sue" or "if you are receiving payments from a settlement and NEED CASH NOW, call..."
