WMATA announces "wrapped" rail cars
WMATA has announced that a married pair of rail cars has been completely coated in a McDonald's advertisement. The cars will travel the Orange Line. Even the windows have been coated with the advertisement, but it is screened in a manner that should allow occupants to see outside of the car.
If I had photos of this, I would link to them or put them up, even though this would be giving McDon--um, the advertiser--even more free publicity.
I am unsure what to make of this new advertising initiative. On the one hand, I'm sure it's dreadfully tasteless and ugly. On the other hand, Metro could use the money. Overall, I am sad and upset that poor management of our nation's fisc and underinvestment in its people and infrastructure has forced various government entities--from school districts to transit agencies--to make these commercial arrangements.
I can tolerate the wrapped cars. But if I get in a car that has the next thing Metro is planning--TV monitors with advertisements--I will move to the next car or wait for the next train.
Post Author:
massysett | 3:17 PM |
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I read a while back about some potgrowers who had taken such a 'wrapped car', marked it with signs saying the car was only for people with special tickets, and grown pot on the car while it shuttled back and forth. I think this was supposed to have happened on the South Shore line out of Chicago. Never did figure out whether this was a true story or a joke.
