Go Green On Metro
With the first Code Red day in years recently, WMATA has rolled out an ad campaign to convince Washington area commuters to "Go Green on Metro".
In a first for Metro, they've placed "Go Green" advertisements on gas pumps at 75 area gas stations, and for those of us who are happily car-free DC, they've introduced a new “Go Green” Metrobus, which runs on compressed natural gas and wrapped in greenery.
As of yet, no information on the nickname of this bus - other full advertisement buses have nicknames from "The Spaceship" for the Sketchers bus to "Zoolander" for the National Geographic bus.
Even less information on the effectiveness of this ad campaign. While WMATA estimates that each advertisement will be viewed by an average of 27,750 customers each month, will the ~4 million impressions really change the driving habits of car-loving Washingtonians?
Putting the funds into more natural gas buses or retrofitting older buses with better smog filters definitely would make us all "Go Green on Metro."
Post Author:
wayan | 09:16 AM |
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